Alicia Rance will become the new Head Of Marketing for the United Auto Racing Alliance.
The UARA made the announcment ahead of the Rattler 250 at South Alabama Speedway. Rance has previously worked at Feld Motorsports and has a long history in racing.
“Everyone with UARA is excited to have Alicia [Rance] coming on board to join our team,” said UARA President Ricky Brooks. “As the sanctioning body continues to grow, and quickly at that, the need for more people also increases. Alicia fits that need perfectly and we believe she will be a key component with bringing sponsorships to the series.”
Rance is a former co-owner of a successful event planning business, and is committed to growing the UARA by forming strong partnerships with the teams, fans, and sponsors. Her goals include enhancing fan engagement, increasing attendance, and building “can’t miss” events.
“I’ve been a lifelong racing enthusiast and a dedicated motorsports fan since my childhood,” said Rance. “With fresh vision and expertise, I hope to accelerate the UARA’s visibility, engagement, and long-term success. I can’t wait to get started.”
The UARA season continues March 13-15 at South Alabama Speedway for The Rattler weekend, featuring action from the UARA Super Late Models, Pro Late Models, and UARA Sportsman. Fans can catch the action on RacingAmerica.
UARA National asks that any marketing opportunities be directed to Alicia Rance by phone at 941-900-8665 or by email to [email protected].
