NASCAR’s Weekly Series is now the O’Reilly Local Series

NASCAR on Thursday announced the addition of O’Reilly Auto Parts as title sponsor of what is now called the NASCAR Local Series.

Most recently known as the NASCAR Advanced Auto Parts Weekly Series and Whelen All-American Series, the Local Series name now ‘simplifies how grassroots racing is presented to fans, partners, and communities, while reinforcing NASCAR’s long-standing commitment to local competitors and hometown tracks’ according to the introductory press conference.

“Local short tracks are the heartbeat of NASCAR – they’re where raw talent is developed, hard-nosed competition is on full display, and the next generation of stars earns its stripes,” said Joey Dennewitz, Managing Director of NASCAR Regional. “Week after week, these drivers compete in intense, high-level racing environments that demand skill, resilience, and respect for the craft. The NASCAR Local Racing Series Powered by O’Reilly Auto Parts captures the authenticity, toughness, and community pride that define grassroots racing, while presenting it in a way that is clearer and more accessible for fans and partners alike. This platform celebrates the tracks and communities where racing isn’t just something you watch – it’s something you live.”

NASCAR also announced an entitlement partnership with Grizzly Nicotine Pouches that will provide ‘additional support through signage and market-level activations’ at local tracks.